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Review

Publishers Weekly- "Bond and Exley, senior advisors on the Sanders presidential campaign and the primary architects of the campaign’s national grassroots efforts, distill the organizing techniques they employed during the hard-fought Sanders-Clinton Democratic presidential primary. Bond and Exley argue convincingly that the old-school organizing techniques embodied in Saul Alinsky’s classic Rules for Radicals fall short in the 21st-century age of social media. They divide their commentary into 22 rules, illustrated by examples from the campaign. They cover basics like fund-raising, phone banking, and intraorganization communication, but the heart of their theory is 'big organizing.' The idea is that people will organize around issues that are fundamental and speak to “big target universes,” such as making public college free, or providing universal health care. Along with identifying issues that matter to lots of people, the new rules embrace a structure that gives power to volunteers. Bond and Exley also argue that good management is not counter-revolutionary and note the dangers of management by consensus. The successes of the Sanders campaign gives credibility to this new organizing paradigm, and Bond and Exley’s valuable and pragmatic road map will appeal to those interested in social change, whether they’re organizing presidential campaigns or neighborhood efforts.”“Bernie Sanders’s presidential run was a spectacular wake-up call, revealing the huge number of Americans willing to fight for radical change. That includes a great many who didn’t sign up for the political revolution this time around, which is good news: Our movements can learn how to go even bigger and broader. We can win―but only if we continue to develop the kinds of tactics, tools, and vision laid out in this vitally important book, perhaps the first to explore how to organize at the true scale of the crises we face.”--Naomi Klein, author of This Changes Everything and The Shock Doctrine“Rules for Revolutionaries is a lamppost for those who are committed to causes of community uplift, grassroots empowerment, and organizing for good. Insurgents get ready, this is the book for you.”--Nina Turner, assistant professor of African American history, Cuyahoga Community College; national surrogate, Bernie Sanders campaign; former Ohio state senator  “Here’s a guide from the heart of Bernie’s grassroots movement that mobilized hundreds of thousands of volunteers. Rules for Revolutionaries is a playbook for ‘big organizing’―a melding of grassroots movement tactics with new technology. It’s a must-read for anyone who wants to take back our economy from the moneyed interests.”--Robert B. Reich, author of Saving Capitalism“If you want to change the world and the status quo, read this book. An alternate title would appropriately be: How to Make the Impossible, Possible. Prepare to be inspired.”--Assemblywoman Lucy Flores“Climate activists around the world watched Bernie’s vibrant volunteer network with envy and wondered whether we, too, could build that level of engagement absent a candidate and national election. Bond and Exley answer that question: Yes, we can! Everyone who wants to solve climate change―or any other big issue―should read this book and get started.”--Annie Leonard, Greenpeace USA“This must-read book lays down 22 ‘rules’ designed to put power in the hands of people who want to make radical social change. Becky Bond and Zack Exley have walked the walk―and they know what organizing looks like when you begin with a big, transformative demand and challenge the establishment. You win big when you ask big―and whoever wins in November, we’ll need to push for revolutionary change from Day One. Becky and Zack’s book is a vital contribution to that project!”--Katrina vanden Heuvel, editor and publisher, The Nation “If you want to understand Bernie's remarkable campaign―and more importantly, if you want to understand how to organize big, world-shaking campaigns of all kinds in the future―this is the book for you. The authors bring enormous credibility and enormous insight to a crucial task; what they describe in electoral politics goes just as much for battles like the one around the Keystone pipeline.”--Bill McKibben, New York Times bestselling author; cofounder, 350.org“Two of our generation’s most accomplished organizers share the creative tactics and technology they used to lead hundreds of thousands of people to volunteer their time to change the course of history―and how you can, too. This page-turner belongs in the hands of new and veteran organizers alike and will set the standard for how to make change in the twenty-first century.”--David Broockman, assistant professor of political economy, Stanford University“For populists who want to continue Bernie Sanders’s political revolution and win radical change, this is a book for you. In their Rules for Revolutionaries, Becky Bond and Zack Exley lay down a new marker for what mass volunteer organizing makes possible by combining emerging consumer technology and radical trust with some tried and true ‘old organizing’ tactics.”--Jim Hightower, author of Swim Against the Current

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About the Author

Becky Bond served as a senior advisor on the Bernie Sanders presidential campaign and was an architect of the campaign’s national, volunteer-driven grassroots campaign. Prior to joining the Bernie Sanders campaign, Becky served as political director at CREDO where she was an innovator working at the intersection of organizing, politics, and technology for over a decade. Becky is a cofounder of CREDO SuperPAC, which was named by Mother Jones as one “2012’s Least Horrible Super-PACs” for helping to defeat five sitting Tea Party Republican Congressmen. She lives in San Francisco, California, with the writer, designer, and book artist Emily McVarish. For more information about Becky, Rules for Revolutionaries, and a downloadable, open-source teaching tool to help you implement change in your community, visit www.bigorganizing.com.Â

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Product details

Paperback: 224 pages

Publisher: Chelsea Green Publishing (November 18, 2016)

Language: English

ISBN-10: 1603587276

ISBN-13: 978-1603587273

Product Dimensions:

6 x 0.5 x 9 inches

Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

52 customer reviews

Amazon Best Sellers Rank:

#37,073 in Books (See Top 100 in Books)

I give this book 5 stars not because it's great literature, although it's plenty fun to read. It's actually indispensable, because it spells out in detail the parameters of effective organizing - namely, getting large masses of people to work together in a coordinated manner to achieve social justice. It's difficult, but not mysterious. No PhD necessary. But sustained application and personal sacrifice will be unavoidable.You'll get through it quickly, but keep it on the shelf. It'll be handy during the next four years.

This is a super-insightful, practical, straightforward and inspiring playbook from the architects of the Bernie Sanders distributed organizing campaign (distributed = millions of volunteers coordinating via technology to make contact and engage voters and propel Sanders close to victory in the 2016 primaries, defying all expectations). It's a must-read for anyone who wants to understand the nuts and bolts of how to leverage volunteers and technology to make change happen -- whether it's influencing elected officials and community leaders, getting a political candidate elected, fundraising for your local non-profit, or starting a social media campaign to educate or engage people on a timely issue. This book does an incredible job of walking you through how to leverage, manage, and mobilize scores of volunteers, how to use technology effectively and on a shoe-string budget, things to do as a campaign / volunteer manager (e.g. trust and empower your volunteers) and things to avoid (e.g. being afraid to fire people who like to hear themselves talk but don't actually do the work), and, in short, how to engage, unite, educate, empower and organize a group of people to create the change you want to see in the world. Don't hesitate to read it and recommend it to everyone you know! We need as many citizens as possible to wake up and realize that organizing a committed group of citizens is remarkably straightforward and can have huge impact!

Whether you like to look back at the historical account of how a campaign went from being though of as a passing fad to almost upsetting the system or you want to learn the specifics of what was done so you can implement them yourself, this book is for you. The book breaks down into clear simple steps the actions done by the Sanders campaign to use Big Organizing. The steps while not always applicable to smaller campaigns still provide a real insight into how running campaigns is evolving.

I know both of the writers from volunteering during the Bernie Sanders campaign. Their skillful insight and leadership is keen and right on the money. This book can open the doors for other progressives to be successful. Don't underestimate this book. In years to come, many will point to this book as their stepping off point for political change in America.

The accounts in this book give valuable insights into the Bernie Sanders campaign: where it worked, where it didn't, and how some of its innovations might be instructive for people in the future.

I can't stop reading it! I'm planning to read it multiple times!As an organizer that works on campaigns, this book is an incredible resource. It is a gift to the progressive organizing community. Bond and Exley do a great job of walking you through the various challenges the Sanders campaign faced and how they addressed them. They also walk you through their thinking and the thought process of the team. It's a great opportunity to learn from some of the best organizers in the country.I highly recommend this book to any progressive organizer or organization!

Very instructive for those of us who are trying to accomplish transformative social change.

Interesting experience, inspiring but the lessons leave me wanting more. This is more of a travelogue of hardworking campaigners thsn real strategic advice. Seems ghat a lot of what worked was a tipping point taking place, more than brilliant strategy..

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